How starting local allowed Her Suite Spot to build brand awareness, credibility and a community of raving fans. | Customer Stories
Description
In today's episode, I'm joined by Marsha Guerrier from Her Suite Spot; HerSuiteSpot is a digital platform designed to empower women of color to advance as leaders in their careers and business.
Marsha tells us about
• How she started by giving out micro-grants of just $100 that she bootstrapped from the profits she made selling services and programs.
• How brand awareness and credibility was her biggest initial challenge and how she has overcome that to gain the trust of corporate sponsors and raise over $30,000 at the start of the pandemic.
• How your brand values and your mission must be in alignment with both the community you are serving and the sponsors you hope to attract.
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Show notes & transcript: https://www.buddyboss.com/podcast
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